Project Showcase
Toy Story: Digitally Fueling Fandom
How can a toy and pop culture company with a fanatical following expand its customer base without alienating its fans?
Growing the Fanbase
Good Functional Fun
We worked with our client company to reimagine the experience strategy of its popular website and subscription service in a way that appealed to diehard fans and new customers alike. Taking a templated approach, we created a series of user flows, wireframes, and visual comps that offered near infinite experiences and highlighted the brand’s beloved and whimsical personality.
A Unified Profile
creates a seamless user experience across properties
| PERSONAS | Stakeholder Interviews | ||
| Journey Maps | User Stories | ||
| Wireframes | Project Management | ||
| UI Design | Full-Stack Development |
Growing the Fanbase
A New Fan Favorite
Revel’s strategy- and design-led approaches resulted in immediate, significant improvements in both customer retention and new customer growth. The company’s reimagined subscription service continues to delight customers and satisfy the most enthusiastic fans.
Personalized Experiences
strengthen the company–fan connection
