Toy Story: Digitally Fueling Fandom

Project Showcase

Toy Story: Digitally Fueling Fandom

How can a toy and pop culture company with a fanatical following expand its customer base without alienating its fans?

Collage of sample pop culture ecommerce website designs

Good Functional Fun

We worked with our client company to reimagine the experience strategy of its popular website and subscription service in a way that appealed to diehard fans and new customers alike. Taking a templated approach, we created a series of user flows, wireframes, and visual comps that offered near infinite experiences and highlighted the brand’s beloved and whimsical personality.

A Unified Profile

creates a seamless user experience across properties

PERSONAS Stakeholder Interviews
Journey Maps User Stories
Wireframes Project Management
UI Design Full-Stack Development
Collection of user interface designs for a pop culture collectibles brand

A New Fan Favorite

Revel’s strategy- and design-led approaches resulted in immediate, significant improvements in both customer retention and new customer growth. The company’s reimagined subscription service continues to delight customers and satisfy the most enthusiastic fans.

Personalized Experiences

strengthen the company–fan connection

revel_wordpress_adminToy Story: Digitally Fueling Fandom