SEATTLE, Feb. 7, 2017 – Revel announced today that it has formed a strategic partnership with Adobe, a move that will help the firm create new and effective ways for business-to-business (B2B) companies to engage with their customers in a changing digital business environment. For Revel, the move is a continuation of its strategy of exploring, expanding and integrating new technology platforms, products and services across the core capabilities it brings to its clients.
Through the partnership, Adobe will equip Revel with a robust technology platform that enhances its clients’ ability to test, validate and implement sales and marketing strategies that help them stay relevant in highly competitive markets and get to market faster with greater confidence of success.
“Revel’s clients are asking us for sales and marketing solutions that scale in a digital, cloud-first business environment,” said Tim Bowman, managing director at Revel and head of the firm’s Strategy community. “As a firm that’s proudly ‘born digital,’ customer obsessed, and innovation driven, we’re perfectly positioned to help companies navigate the digital world, and our partnership with Adobe gives our customers one more way to succeed.”
The partnership comes at a pivotal time, as B2B companies are increasingly looking to strengthen relationships with their customers directly through digital channels. According to Gartner, 89% of B2B marketing leaders expect to compete primarily on the basis of digital customer experience and more than 50% of organizations will implement significant business model changes to improve them. In the same study, poor customer experiences were identified as a factor that could destroy 30% of digital business projects, making the importance of getting digital right even more acute. (Source: Gartner, Predicts 2016: Excellent Customer Experiences Hinge on Continuous Digital Experiences, December 2015)
“We are pleased to be working with Revel Consulting to help transform B2B companies into Experience Businesses,” said Tony Sanders, senior director of global SI and Americas partner sales at Adobe. “Revel is uniquely positioned to help companies thrive in the digital world and will help prepare them to make the best use of Adobe’s digital marketing technology to create unmatched experiences for their customers.”
The partnership will initially focus on sales and marketing technology, with Revel leveraging the full technical capabilities of Adobe Marketing Cloud as an Adobe Solution Partner to craft digital roadmaps, design disruptive experiences and build impactful customer journeys. Leveraging Adobe Marketing Cloud, Revel will help companies rapidly prototype and test products; develop deeper insights on customer preferences; and deploy sophisticated sales and marketing strategies that deliver the right content, at the right time and in the right context.
Revel is organized into five communities, each keenly focused on a different phase in the lifecycle of digital business transformation and connected together to ensure a flywheel of innovation is built into its customer engagements. These communities – Strategy, Experience Design, Organization Engagement, Transformation, and Analytics – are designed for maximum agility and flexibility in the face of ever-evolving technological capabilities, consumer expectations and client needs. This operating model makes Revel uniquely positioned to help its clients stay ahead of three megatrends – omnichannel-to-ubiquity, monetizing trust, and agile everything – looming on the horizon for companies across all industries.
“Adobe is the market leader in digital marketing technology and fits squarely into Revel’s strategic plan to enhance the services our communities offer our customers,” said Laszlo Kismarton, a digital transformation expert at Revel who was brought on board in October 2016 to expand the firm’s technology offerings. “As we continue to build our network, we’re excited about how this Adobe partnership will accelerate value for our customers, keep the innovation flywheel spinning, and potentially expand to new applications beyond sales and marketing.”
Revel is a consulting firm that partners with clients to create substantial value by attracting, developing and inspiring people to achieve more together. The firm is organized into communities of associates, partners, and clients that collaborate to ignite innovation. Its work focuses on business strategy, experience design, organizational engagement, transformation and digital analytics. The company has offices in Seattle and San Francisco. To achieve more, together, visit us at www.revelconsulting.com.
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated Solutions offer marketers a complete set of marketing technologies that focus on analytics, web and app experience management, testing and targeting, advertising, video, audience management, social engagement and campaign orchestration. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels. Thousands of brands worldwide including two thirds of Fortune 50 companies rely on Adobe Marketing Cloud. For more information, visit http://www.adobe.com/marketing-cloud.html.