Optimizing Office 365

Project Showcase

The Blurred Line Between B2B and B2C

Reducing sales friction along the Office 365 enterprise trial journey.


Uncovering the Pain Points

We created empathy maps to define users’ needs, and then developed customer stories to highlight the range of emotions customers may feel throughout the process. With these hypotheses in mind, we began gathering both qualitative and quantitative data via surveys and one-on-one interviews, focus groups, and usability testing, all of which helped surface insights and opportunities to inform the future Office 365 experience.

All participants had some type of

difficulty with trial process.

Xbox Code-to-Content admin dashboard interface

Converting from Trial to Consumption

Revel designed an optimized landing experience as a proof of concept to help visualize the implementation of the research feedback. Maintaining a clean, bold look, the redesigned hub gives users options around onboarding, such as a guided tour of relevant features and a centralized easy-to-access repository for additional resources on tools and apps.


of O365 trial users surveyed felt

part of the setup was difficult, confusing, or overwhelming.

Next Project

Inside Sales Microsite

Get in Touch

Contact Jonathan or Patrick to grow the Microsoft and Revel partnership today.

Contact us


Jonathan Spatacean Microsoft Client Service Lead

Patrick Kashfia Business Development Manager

Matty McBrideOptimizing Office 365