Revel proposed a solution that was better suited for and more credible in articulating the challenges and opportunities that digital transformation presents. Our proposal: a web experience—one that would leverage the spirit and content of the existing PowerPoint but expand upon it in a more compelling and visually interesting way for its sales force. And thus, the Microsoft Inside Sales microsite was born.
Revel created a brief but engrossing microsite for Microsoft’s Inside Sales team that not only helped contextualize the trends and developments facing customers in the digital era but also outlined how the sales team could parlay its own digital transformation into helping customers achieve it themselves. To this end, we designed a five-page site that mixed fresh storytelling with existing content, and offered a clean, crisp layout adorned with evocative imagery, graphics, and iconography. Built using Azure Web Services and optimized for mobile, the site balanced aspiration with action and inspiration with insights, providing plenty of snackable content and visual interest to keep the reader captivated wherever they engaged with it.