Michael is a proven creative leader with more than 20 years’ experience creating measurable growth through meaningful customer experiences for Fortune 500 companies. As Revel’s Director of Strategy & Design, Michael spearheads the company’s new growth design practice, a methodology for designing, validating, and optimizing customer experiences with speed and agility in order to increase engagement, loyalty, and growth. To this end, Michael activates the collective power of his Strategy & Design community to create programs that accelerate business growth for Revel’s clients. Michael brings a unique perspective to his role at Revel, one informed by his expertise in creative strategy and design, empathy for the customer, and vision for what’s possible. Not to mention his passion for helping businesses achieve their goals. Michael’s path to Revel has seen him explore a range of creative avenues across a variety of functions and industries, from Executive Producer in the New York publishing industry to Experience Director for one of the largest digital agencies in the world. Along the way, Michael has built an outstanding record of successful outcomes: As a Creative Director, he launched the Microsoft Partner Network brand; he creative directed the Microsoft Worldwide Partner Conference; designed the first Microsoft University in China, led 100 designers in the largest responsive website in the nation for T-Mobile; developed the “banker’s cockpit,” a digital tracking and productivity tool for Wells Fargo; and redesigned the largest Sitecore instance in the world for Colliers International. And in a recent role as Avanade’s lone Experience Director, he led teams in the global expansion of the company’s experience design services. Still, Michael remains a designer at heart. And when he isn’t busy envisioning growth solutions for Revel’s clients, Michael shares his love for and knowledge of design as an adjunct professor of Visual Design for UX at Seattle’s School of Visual Concepts.